Participation

Many hotels use Twitter to communicate with their fans, but Fairmont is taking it a step further.

The Fairmont Chateau Whistler (@fairmontwhistlr) asked their Twitter followers for input in building a winter travel package. A poll was created where people could vote for the top activities they wanted included.

The result? A “Twinter Travel Package” that includes a fondue dinner and horse-drawn sleigh ride for two.

I want to see more of this. There’s a lot more we could do to involve our customers in creating new products.

After all, who better to ask than the people that will buy it?

WHY?

After the development of STROOM (www.stroomrotterdam.nl) I realized that we did create something very special. But most of my stays in hotels are not touching me. It is the idea of an architect, a bit of Starck and some trained staff.

Hotels have to innovate and go beyond. This is the start of a new stardom; HOTELCONCEPTING!

Get here, stay here, talk here.