Many hotels use Twitter to communicate with their fans, but Fairmont is taking it a step further.
The Fairmont Chateau Whistler (@fairmontwhistlr) asked their Twitter followers for input in building a winter travel package. A poll was created where people could vote for the top activities they wanted included.
The result? A “Twinter Travel Package” that includes a fondue dinner and horse-drawn sleigh ride for two.
I want to see more of this. There’s a lot more we could do to involve our customers in creating new products.
After all, who better to ask than the people that will buy it?
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